I suppose you’re wondering about the method behind our madness? It’s simple really; we call it WickEQ®.

WickEQ® is our proprietary process for crafting custom market research methodologies to ensure that every piece of insight delivered to our clients is analyzed with a personalized and scalable framework in mind. We consider your external and internal factors and constraints to determine the optimal research and analytic approach in order to solve problems and uncover opportunities.

Because no two companies are alike, we don’t believe in a one-size-fits-all approach. Our methodology provides customized, scalable solutions with plenty of off-ramps. We take a close look at your research problem or opportunity and develop actionable recommendations uniquely tailored to your business needs and strategic vision.

We’re more than just a data merchant. We want to be your go-to delegate for all data-related matters. We’re in the business of building relationships and helping companies like yours succeed. At ColemanWick, we subscribe to the philosophy of continuous improvement and growth, ensuring that each client can bring about data-driven change that will increase productivity and profitability.

Check out a breakdown of our research methodology below. If you like what you see, reach out to us and we’ll help you turn your aspirations into accomplishments.

ColemanWick Methodology


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