Blog

There is a distinct difference between inexperienced skydivers who take a tandem jump, where they jump strapped in with a […]

Facts are facts. Except when they’re myths. I can still hear this crusty executive’s voice from a meeting a few […]

You’ve decided to launch a survey to get some feedback from your clientele. You’re off to a great start. After […]

The detrimental effects of a silo mentality have been well established. In fact, one study says that an astonishing 86% […]

Have you seen anyone on a hoverboard? (If so, maybe you noticed that technically, they weren’t hovering.) Misnomer aside, they’re […]

The Problem Manufacturers loves engineers. Mechanical, electrical, chemical – it doesn’t matter. In fact, everyone loves engineers. We all love […]

Everyone is an expert at certain things. We’re all experts at parking in our own garage, at shampooing/rinsing/repeating. But in […]

Data-driven marketers have long understood and proactively implemented a customer-centric philosophy inside their organizations. Not surprisingly, these organizations outperform the […]

“Don’t find customers for your products, find products for your customers.”– Seth Godin While you may start your customer acquisition […]

The field of customer analytics provides powerful – and profitable – advantages to organizations. The companies that continue to gain […]

If it ain’t broke, don’t fix it. There’s plenty of truth in that idiom. But as a researcher, I’ve observed […]

Over the past years, Voice of Customer programs has gained enormous traction in the business world. Fundamentally, a Voice of […]

Customer acquisition cost (CAC) is the metric companies use to calculate the money required to acquire a new customer. The […]

Years ago I met a guy who worked for the California Prune Board — he was there in 2001 when […]

Anyone who has spent a decent amount of time in the field of customer insights has plenty of anecdotes about […]

In a perfect world, all customer insights would be free from the personal biases of the researcher. However, research is […]

Tons of people try to figure out who unfriended them on Facebook or unfollowed them on Instagram or Twitter. They […]

Tired as we all are of terms like “innovative”, “strategic” and “leading-edge”, such endless repetition is understandable — in the […]

Recently there was a high-profile magazine story about a motel owner in Colorado who created fake ventilation coverings in about […]