The driving principle behind our DataFrame is based on the Pareto Principle: 80 percent of your company’s profits will come from 20 percent of the customer base. Our analytics help to identify, acquire and retain 20 percent of your customer base which is critical for sustained growth.
Analytics alone does not tell the entire story, however. Understanding why and how customers make purchase decisions can be a challenge that cannot be addressed with just analytics. Enter qualitative research. One-on-one interviews, online focus groups reveal why customers make purchase decisions.
By combining ground-breaking analytics with smart, insightful qualitative insights, our DataFrame provides unsurpassed clarity and insights on your entire customer base.