Coleman Wick

About Us

Founder & Principal

Odell Coleman

Odell Coleman is a market researcher who helps companies use their most valuable resource—their market insights—to create analytics-driven customer acquisition and retention and then leverage it to grow revenue and profit. 

Odell is the founder and principal of ColemanWick, a market research firm that helps companies understand what their customers, stakeholders, and markets want from their products or services. 

Prior to founding ColemanWick in 2008, Odell developed customized market research at October Research and worked as a marketing research professional at Kent State University. He also served as Visiting Professor at the College of Business Administration at the University of Akron, where he taught graduate and undergraduate classes in market research and analytics.

Recently, Odell honed his skills in designing and executing research initiatives at SurveyMonkey. From brand trackers to pricing studies and concept tests, Odell has led numerous projects for renowned brands such as Moet, Harrods, BET, McAfee, Smarty Pants, ISDIN, and more.

Beyond his technical prowess, Odell is known for his client-centric approach. He collaborates closely with clients, building strong relationships based on trust and communication. Whether it’s crafting surveys tailored to sophisticated techniques or analyzing complex data sets, Odell’s commitment to excellence shines through in every project.

As your market research partner, Odell Coleman brings a unique blend of analytical rigor, strategic vision, and client dedication. With Odell by your side, you can unlock the insights needed to drive your business forward in today’s dynamic market landscape.

Odell holds a B.S. from Kent State University, a Master’s in Business Administration from the Weatherhead School of Management at Case Western Reserve University, and a Masters in Non-Profit Organizations from the Mandel Center for Nonprofit Management at Case Western Reserve University.