Coleman Wick

Customer Insights

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Customer Insights

Our proprietary DataFrame harnesses the power of VoC and right-sized analytics to identify, acquire, retain, and reactivate your ideal customers. Using our proprietary DataFrame, CW integrates exploratory analytics (20 percent) and VoC (80 percent) to provide an optimized and effective approach to a marketing problem or opportunity.

Exploratory analytics are employed to isolate the drivers of acquisition and retention. VoC is employed to answer questions related to human behavior which analytics can never address. The result: higher NPS score, increased loyalty, and improved customer lifetime value.