Our Voice-of-Customer (VOC) in Due Diligence service brings the voice of your target’s customers into your investment process — helping you validate value, expose risk, and confidently shape post-close strategies. Through discreet, third-party research, we deliver actionable insight from the people who ultimately define a company’s success: its customers. Whether you’re evaluating a platform acquisition or assessing a tuck-in brand, we uncover what spreadsheets can’t — retention dependencies, pricing perceptions, brand strengths, and the real drivers of churn. With 5–15 qualitative interviews and rapid synthesis, our process fits seamlessly into tight deal timelines.

More than risk mitigation, VOC fuels value creation. We help you understand not only who might leave, but also who might stay longer — and why. From refining investment theses to guiding 100-day planning, VOC ensures that customer perspectives inform your most critical decisions. In addition to pre-close diligence, we support post-close alignment, including customer re-checks, persona mapping, and message testing to sharpen your go-to-market strategy. Whether you’re validating a deal or operationalizing it, ColemanWick’s VOC approach brings confidence, clarity, and competitive edge to every stage.