How Behavioral Data Can Drive Customer Segmentation
Discover how behavioral data can drive customer segmentation, enabling businesses to create personalized marketing strategies, optimize products, and improve customer retention.
Conducting Market Development Research to Enter New Industries
Learn the essentials of conducting market development research when entering new industries. Explore strategies for assessing market potential, analyzing competitors, and evaluating product fit for successful expansion.
Enhancing Customer Experience through Usability Testing
Improve customer experience with usability testing. Learn how testing real users can lead to higher satisfaction, reduced costs, and more effective product development.
Market Research Best Practices for Sustainable Growth
Learn the best practices for market research to drive sustainable business growth. Discover how understanding your audience, predicting trends, and ongoing research contribute to long-term success.
Leveraging AI for More Effective Customer Satisfaction Surveys
Discover how leveraging AI in customer satisfaction surveys can lead to more personalized insights, faster data analysis, and improved response rates. Learn why AI is essential for modern customer feedback strategies.
Why Data-Driven Market Research is Essential for Innovation
Discover why data-driven market research is a must for successful innovation. Learn how businesses use data to understand customer needs, test new ideas, and minimize risks when launching products.
Understanding the Key Metrics for Brand Health
Learn the key metrics for measuring brand health, including awareness, preference, Net Promoter Score, brand equity, and customer loyalty. Understanding these metrics helps businesses maintain a competitive edge.
How Leaders Can Ensure Their Brand Is Being Managed Properly
Learn how business leaders can effectively manage their brand by establishing clear guidelines, monitoring customer feedback, and fostering cross-department collaboration. Discover strategies to keep your brand relevant and strong in a competitive market.
How to Effectively Scale Innovation Across Teams
Scaling innovation across teams is a challenge many growing organizations face. It’s not just about generating new ideas but ensuring that innovation becomes a consistent, scalable process across departments. In today’s fast-paced markets, fostering innovation at scale is essential for businesses looking to maintain a competitive edge. The first step in scaling innovation is creating […]
Case Study: How Amazon Used Market Development for Global Expansion
Amazon’s approach demonstrates that market development isn’t just about expanding geographically—it’s about understanding and meeting the specific needs of local markets. By tailoring its operations and using targeted marketing strategies, Amazon was able to grow in even the most competitive environments. This strategy shows the importance of cultural adaptation and localized decision-making, allowing businesses to succeed in new regions.
Leveraging AI for Customer Insights
Artificial Intelligence (AI) is transforming how businesses gather and act on customer insights. By offering real-time data analysis, personalization at scale, and predictive insights, AI helps companies better understand customer behavior and needs. This blog explores the practical benefits and challenges of leveraging AI for customer insights and how forward-thinking companies like Spotify are using it to deepen customer engagement and grow their businesses.
Innovation vs. Incremental Improvements: Finding the Right Balance
Finding the right balance between innovation and incremental improvements is crucial for businesses aiming to stay competitive. While innovation drives market disruption and opens new opportunities, incremental improvements strengthen existing operations and maintain steady growth. This blog explores how companies can strategically blend both approaches to achieve long-term success. Whether you’re in a rapidly changing industry or a stable market, understanding when to innovate and when to optimize is key to driving sustainable growth.
Case Study: How Founders Brewing Company Used Brand Health Tracking to Drive Growth
This real-world example from Founders Brewing Company demonstrates how brand health tracking can be a powerful tool for growth, especially in competitive industries where consumer preferences can shift rapidly
How to Build a Scalable Customer Retention Strategy
Building a strong customer retention strategy is essential for sustainable growth. While acquiring new customers is important, retaining existing ones is far more cost-effective and can have a more significant impact on long-term profitability. But as businesses grow, retention strategies must also scale effectively to meet the increasing demands of a larger customer base.
Lean Market Research: Quantitative Surveys Leading the Way
Explore the lean market research approach, where quantitative surveys lead and qualitative insights follow. Learn the pros and cons of this method, ideal for companies with intrinsic customer segment knowledge.
Identifying High-Value Customer Segments: A Guide for Middle Market Companies
Embrace the power of customer segmentation and unlock new opportunities for your business. By focusing on high-value customer segments, you can deliver personalized experiences, enhance customer satisfaction, and achieve sustainable growth
Business Lifecycle and Qualitative Market Research
Determining the need for qualitative insights in your research project hinges on the product or service’s lifecycle stage. In-depth interviews and focus groups offer valuable, yet distinct, perspectives. By aligning your qualitative research approach with the lifecycle stage, you can derive actionable insights that inform strategic decisions, drive innovation, and enhance market positioning
Understanding Customer Segmentation: The Basics and How to Define Success
Discover the basics of customer segmentation and learn how to define a successful segmentation strategy. Understand demographic, geographic, psychographic, and behavioral segmentation to drive business growth and enhance marketing effectiveness. Learn the importance of gathering quality data, creating customer profiles, and continuously monitoring and refining your strategy.
The Ten Commandments of Conducting Market Analysis for Middle Market Firms
In the dynamic landscape of business today, middle market firms face a myriad of challenges and opportunities. Market analysis serves as a compass, guiding these firms through the complexities of decision-making, be it launching new products, entering new markets, or refining existing strategies. Here are the ten commandments to ensure effective market analysis
How to Implement Market Research
Unlock the power of actionable strategies with our expert guide on translating market research findings into business success. Discover market research insights, strategic action, and data-driven decision-making strategies to gain a competitive advantage. Explore business growth tactics, market analysis, and customer insights for effective strategic planning. Elevate your business strategy with our actionable recommendations and stay ahead of market trends. Dive into data analysis and market segmentation to drive results and achieve your business goals
Crafting Customer Personas: A Budget-Friendly Guide for Small Businesses and Entrepreneurs
Unlock the secrets to crafting customer personas on a budget in our latest blog tailored for small businesses and entrepreneurs. Discover practical strategies to gather insights, leverage free or low-cost tools, and tap into your network to understand your target audience without breaking the bank. Ideal for startups and seasoned entrepreneurs looking to make informed decisions and drive growth
When to Create Customer Personas
Discover the ideal timing for creating customer personas and how they can propel your business forward in our latest blog. Learn when to craft these essential tools to understand your target audience’s needs, preferences, and behaviors. Perfect for businesses at any stage, from startups to seasoned enterprises, seeking to leverage customer insights for strategic success.
Starting Brand Tracking for Small Businesses
Explore our latest blog for invaluable insights on how small businesses can kickstart their brand tracking efforts and drive growth. Discover essential strategies for defining objectives, selecting key metrics, choosing tracking tools, and establishing a tracking cadence. Plus, learn why partnering with a quantitative market research firm can be a game-changer. Ideal for small business owners looking to strengthen their brand and make informed decisions for long-term success.
Unveiling the Future: Market Research Trends
In an ever-evolving business landscape, market research remains a cornerstone of strategic decision-making, providing invaluable insights into consumer behavior, market trends, and competitive dynamics. As we look ahead, several trends are poised to reshape the future of market research, offering new opportunities and challenges for businesses seeking to stay ahead of the curve. Let’s delve into the key trends shaping the future of market research:
How to Assess a New Market for an Existing Product or Service
Conducting research when assessing a new market for an existing product or service is a critical step in the expansion process. By knowing when to research and leveraging insights effectively, businesses can mitigate risks, capitalize on opportunities, and achieve sustainable growth in new markets.
Essential Questions for a Market Feasibility Study
Unlock the secrets to conducting a successful market feasibility study with our latest blog. Discover the essential questions to ask and gain valuable insights into assessing the viability of your business concept. Perfect for entrepreneurs looking to make informed decisions and increase their chances of success in the market.
How to Write a Market Validation Survey
Unlock the potential of your business with our latest blog on using customer surveys for market validation. Discover how to gather valuable insights from your target audience to guide strategic decision-making and increase the likelihood of success. Perfect for entrepreneurs and businesses looking to minimize risk and optimize resources
Market Validation on a Budget: Strategies for Startups
Discover cost-effective strategies for market validation with our blog. Explore lean techniques for gathering feedback, testing ideas, and validating market demand on a budget. Perfect for entrepreneurs looking to minimize risk and maximize success.
The Key to Success: Understanding and Achieving Product-Market Fit
Achieving product-market fit is essential for the success of any product or business. By deeply understanding your target market, iterating and refining your offering, focusing on delivering value, and measuring success, you can increase your chances of achieving product-market fit and positioning your product for long-term growth and success in the market
Unveiling Success: Proven Strategies for Achieving Product-Market Fit
In the ever-evolving landscape of entrepreneurship, achieving product-market fit remains a cornerstone of success. But what does it take to ensure that your product resonates with your target audience and meets their needs? Let’s explore some proven strategies for achieving product-market fit and driving sustainable growth. 1. Know Your Audience Inside Out The first step […]
The Importance of Talking to Potential Customers Before Launching a New Product or Service
In the fast-paced world of entrepreneurship, achieving product-market fit is often hailed as the holy grail of success. But how do you ensure your product resonates with your target audience before launching it into the market? The answer lies in engaging with potential customers early on to validate your assumptions, uncover insights, and fine-tune your […]
Unlocking Product Market Fit: Balancing Quantitative Insights and Qualitative Understanding”
In the ever-evolving landscape of business, achieving the elusive “market fit” remains a paramount objective for entrepreneurs and established enterprises alike. Market fit, often described as the alignment between a product or service and the needs of its target market, is the holy grail that drives sustained success and growth. In the pursuit of this […]
Taking the Calculated Risk without Product Market Fit
There is a distinct difference between inexperienced skydivers who take a tandem jump, where they jump strapped in with a professional skydiver, and if someone strolled up to the airplane, strapped themselves in and tried to propel themselves into the sky on their own. The difference is that one is a calculated risk and one […]
When to Use a Cluster Analysis
Unveiling the Power of Cluster Analysis: A Guide to Strategic Decision-Making In the realm of data analysis, one method stands out for its ability to reveal hidden patterns and uncover valuable insights: cluster analysis. Whether you’re a marketer seeking to understand your target audience or a scientist studying complex datasets, cluster analysis can be a […]
Quantitative Surveys: Unlocking Data-Driven Insights for Strategic Decision-Making
In the realm of market research, the choice between quantitative and qualitative techniques often arises, each offering unique benefits and insights. While qualitative methods provide rich, nuanced perspectives, quantitative surveys offer distinct advantages that cannot be overlooked. Let’s delve into the benefits of quantitative surveys and how they can empower businesses to make informed decisions […]
What lies are your company telling itself?
Facts are facts. Except when they’re myths. I can still hear this crusty executive’s voice from a meeting a few years ago: “Those folks don’t buy our products and they never will!” Two weeks’ worth of market research later, ColemanWick revealed his irrefutable opinion to be an institutional myth. There is no Wikipedia listing for […]
5 Questions to Avoid in Your VOC Survey
You’ve decided to launch a survey to get some feedback from your clientele. You’re off to a great start. After all, surveys are a great way to assess and quantify your audience’s perceptions and behaviors of your product, services, or organization. But are you asking the wrong questions? I’ve seen clients launch surveys only to […]
It’s not what you know, it’s how many departments know it.
The detrimental effects of a silo mentality have been well established. In fact, one study says that an astonishing 86% of employees and executives cite lack of collaboration or ineffective communication for workplace failures. So, you know the problem is too complex and entrenched to be solved by workplace signs like “Teamwork is less me […]
Let’s play The Price is Wrong.
Have you seen anyone on a hoverboard? (If so, maybe you noticed that technically, they weren’t hovering.) Misnomer aside, they’re cool — somewhat Jetsons-like. In fact they seem to be on a path to success that the Segway people must have hoped for about 15 years ago. The person you saw riding it probably paid […]
Why We Love Engineers – Just Not for Customer Acquisition
The Problem Manufacturers loves engineers. Mechanical, electrical, chemical – it doesn’t matter. In fact, everyone loves engineers. We all love the way they think and problem solve. We especially love their analytical minds and their ability to troubleshoot. Problem solving and their appetite for all things technical are not only loved but coveted by the […]
Automaticity (yes, it’s in the dictionary)
Everyone is an expert at certain things. We’re all experts at parking in our own garage, at shampooing/rinsing/repeating. But in the business world, I can remember a time when the word “expert” was reserved for a small number of individuals who had reached a rare level of skill or knowledge about a given subject. Today, […]
How to build customer-centric organizations
Data-driven marketers have long understood and proactively implemented a customer-centric philosophy inside their organizations. Not surprisingly, these organizations outperform the market, have higher profitability, longer-term customers, and advocates all throughout their customer base. Their success stems from understanding customers’ current and future needs as well as their lifetime value to the company, then focusing product/service/marketing […]
5 Proven Tips for Customer Acquisition
“Don’t find customers for your products, find products for your customers.”– Seth Godin While you may start your customer acquisition planning by setting sales goals and determining profitability metrics, those aren’t the only things which should be driving the planning process… Here are five high-level considerations to keep in mind when you’re planning B2B sales […]
5 Advantages of Customer Analytics
[vc_row][vc_column css=”.vc_custom_1537371577868{padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text]The field of customer analytics provides powerful – and profitable – advantages to organizations. The companies that continue to gain market share attribute their success to understanding the customer. Sometimes, however, executives in organizations need to be reminded of the benefits of customer analytics. Make sure to integrate the following […]
Some thoughts before you bad-mouth that ex-customer
If it ain’t broke, don’t fix it. There’s plenty of truth in that idiom. But as a researcher, I’ve observed that companies often don’t know something is broken in the first place. Further, whatever is broken usually affects one or more of the company’s clients. The longer the issue is undetected, the more time for […]
How companies can build a Voice of Customer (VOC) Program
Over the past years, Voice of Customer programs has gained enormous traction in the business world. Fundamentally, a Voice of Customer (VOC) is a process to understand customer’s needs, desires, and preferences. In a basic Voice of Customer (VOC), a company collects the customers’ data through interviews or questionnaires and then analyze that data to […]
